Entertainment Industries Council Brings Together Creative Community, News Media and Mental Health Stakeholders in Statewide Education and Outreach Program

Posted on January 4th, 2012 by admin

Entertainment Industries Council Brings Together Creative Community, News Media and Mental Well being Stakeholders in Statewide Education and Outreach Program












Los Angeles, CA (PRWEB) January 03, 2012

The Entertainment Industries Council, Inc. (EIC) is leading a team of communications and community outreach specialists who will bring together the creative community, news media, and mental wellness stakeholders throughout California in an innovative three-year plan that will shift public attitudes to end discrimination against folks with mental, emotional, and behavioral challenges and encourage individuals to seek mental well being services prior to troubles grow to be crises.

The voter-approved Mental Wellness Services Act (Prop. 63) funds the program administered by the California Mental Well being Services Authority (CalMHSA) as part of practically $ 130 million in Prevention and Early Intervention Statewide Initiatives intended to lessen stigma and discrimination, stop suicides, and boost student mental well being.

“The Entertainment Industries Council and its team will have a considerable impact on the mental well being of California residents now and for generations to come,” said CalMHSA board president Wayne Clark, PhD. “The effect of this and other California Mental Well being Services Authority programs could mean up to a 50% reduction in health consequences more than the next 10 to 20 years.”

“We know via our past perform that the creative community has demonstrated an ability to assist modify attitudes about men and women who knowledge mental health challenges and encourage them to overcome the barriers they face every day that preserve them from seeking support,” said Brian Dyak, President, CEO and Co-founder of EIC. “We’re excited to bring the business together with news media and mental well being stakeholders for targeted programs in the diverse communities of California that can truly reach individuals and make a difference in their lives.”

An essential portion of the plan supplies writers and producers of films, television, and other entertainment with the details they may require to generate accurate portrayals of characters with mental well being concerns that can help to minimize misconceptions and stereotypes.

EIC will also operate with each news media and mental wellness stakeholders to encourage news stories that assist separate myths from facts about mental health—and give positive stories of individuals seeking aid.

In addition to targeted programs in three urban locations in the state, EIC will initiate outreach efforts in rural, minority, and other diverse communities.

The firms joining EIC on the program—designed to leverage an up-front investment that will pay off with sustained expense reductions over a lot of years in well being, social services, education, and criminal justice programs—include:


    Reingold—a communications and marketing firm with a 24-year track record of strategic communications, modify management, and leadership mobilization for clients in every sector.
    PEERS (Peers Envisioning and Engaging in Recovery Services)—a consumer-run organization that promotes wellness for folks with mental health issues and their families.
    Fischer Communications—a organization specializing in social marketing and advertising, public and community relations, and strategic communications campaigns for nonprofit groups, public health departments, and government agencies.
    Hispanic Communications Network—the top producer and distributor of educational and informational media serving U.S. Hispanic communities.
    Chapman University—will supply evaluation services led by Lisa Sparks, PhD—a extremely regarded teacher-scholar in the places of communication and health—to measure outcomes from the plan.

Funded by the voter-approved Mental Wellness Services Act (Prop. 63), the plan is one of a number of Prevention and Early Intervention Initiatives implemented by the California Mental Wellness Services Authority (CalMHSA), an organization of county governments working to increase mental health outcomes for individuals, families, and communities. CalMHSA operates services and education programs on a statewide, regional, and neighborhood basis. For much more info, visit http://www.calmhsa.org.

About Entertainment Industries Council

EIC, a non-profit organization, was founded in 1983 by leaders of the entertainment business to bring the power and influence of the market to bear on communication about health and social problems. The organization is deemed to be the chief pioneer of entertainment outreach and one of the premiere achievement stories in the field of entertainment education. EIC provides details resources for entertainment creators via innovative and time-proven services and techniques of “encouraging the art of creating a difference” from within the entertainment market. EIC produces the simulcast national television special PRISM Awards Showcase which addresses accurate portrayals of prevention, remedy and recovery from drug, alcohol and tobacco use, and mental well being issues. The organization also produces the S.E.T Awards, honoring positive and non-stereotypical portrayals of science, engineering and technology.

EIC also addresses problems such as diabetes, ADHD, Post Traumatic Tension Disorder, foster care, women’s wellness, firearm safety and injury prevention, sun safety and skin cancer prevention, human trafficking, terrorism and homeland security, consuming disorders and obesity, seat belt use and traffic safety, and HIV/AIDS prevention. The organization has also launched an initiative to boost the public profile and interest in science, engineering and technologies. EIC’s net site is http://www.eiconline.org. The PRISM Awards web site is http://www.prismawards.com.

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